My approach to marketing
is simple: make it
Aligning your business goals with sales and marketing strategies that work!

Meet the REBEL of
Rebel Girl Marketing, LLC
Lisa Raebel, Founder & Chief Storyteller

Hello and Welcome! I am so glad you are here.

With over 25 years of experience in both sales and marketing, I started Rebel Girl Marketing to help business owners who know they need more effective sales and marketing strategies yet have no idea where to start.

My approach to marketing is simple: make it memorable, make it relevant and make it straightforward.

Marketing is storytelling. Share with your audience WHY you do what you do and HOW you help them solve their problems.

This is my WHY… why I get up every day and do what I do in my personal and business life.


My inspiration comes from the people I meet every day. They are passionate, intelligent, and dedicated business owners who need a little help refining their brand, defining their ideal client, then finding ways to let everyone know how awesome they really are!

I started my career selling to mid-sized companies throughout Wisconsin and found success in relating to small-town business owners, being a small-town girl myself. I realized that the quality of the product was secondary to the trust you build with the buyer. The strength of the relationship is the key to success.

From there, I took jobs that integrated both sales and marketing. Marketing is my true passion (although my kids may use the term ‘obsession’). I utilized my sales expertise when developing marketing campaigns, knowing that if the target audience cannot relate to the marketing message, it’s a waste of time and money.

Marketing is always changing. As a relentless learner, I enjoy discovering new techniques and technologies that help meet my clients’ needs.

“I’ve worked with Lisa on several projects over the past few years. Her years of marketing experience make her an excellent resource when developing a strategic campaign and determining the best approach to provide business success. She is a welcome pipeline when working with outside companies.”

Sandy Ploy

Graphic Designer at
Rebel Girl Marketing