It’s easy to ask for a second opinion when you have a health concern. So, why can it be difficult to ask for someone else’s opinion when you have a business concern? The health of your business depends on it!
Each of you reading this article can either relate to what I am saying with a situation you are facing at this very moment or at least has a memory of when asking for help would have been a good idea. There are a plethora of quotes that have come from this very notion:
- Two heads are better than one. —English proverb
- Alone we can do so little; together we can do so much. – Helen Keller
- Coming together is the beginning. Staying together is progress. Working together is success. –Henry Ford
- Snowflakes are frail, but if enough of them stick together they can stop traffic.
- Be strong enough to stand alone. Smart enough to know when you need help. Brave enough to ask for it.
These apply to any facet of the business, yet today we will focus on marketing.
Marketing is a team sport! You may have a marketing person in your organization, or you may be a one-person operation; either way, marketing can not be done alone! The creative process is one that feeds off of others and brainstorming ideas with others is how great campaigns are created. If you have several departments in your organization, pull the leaders from each department for a brainstorming session. If you are a sole proprietor, ask people in your network for help, or better yet, ask your marketing friends, (warning…. shameless plug alert!) or even better yet, ask a marketing consultant.
Personally, I love a big whiteboard to use for a brainstorming session. No whiteboard? A pad of paper and pen work just as well. Need space and don’t have a conference room to borrow? There are several coffee shops that now have rooms to reserve and most of them are free. Or, call a friend who does have a conference room and ask them to borrow it, then ask them to join you in the brainstorming session. I can almost guarantee that you will not be the only person to benefit from these sessions. Lots of ideas come flying out once you get started. Be sure to go the extra mile and offer some kind of beverage and snacks to make sure energy levels stay elevated.
Here are some questions to ask during a brainstorming session:
- Who is the person we are trying to reach? (aka buyer persona – age, profession, industry, etc.)
- Why do they care what you have to say? (what business problem do they need to be solved?)
- What will grab and maintain their attention? (graphic, color, humor, asking a question)
- What do we want them to do after seeing our marketing? (aka: a call to action – visit your website, call to set up an appointment, walk into your store, and so on)
There are many other articles out there that talk about the why and how to ask for help. I could go on and on with other quotes about not being the smartest in the room or how people have an innate want to be needed… the bottom line is this: ask for help!
There are benefits to a #RebelMindset. Not sure where to start? Let me know, I’d love to help!