Rebel Girl Marketing

It Starts With STRATEGY

As a business owner, you create all kinds of strategies: financial, growth, hiring, continuing education, networking, and so on. When was the last time you sat down and developed a marketing strategy and truly defined the following?

Your brand identity: elements like colors, logos, and messaging
Your brand awareness: do the right people know of you?
Ideal client profiles: business and buyer
How is today’s environment affecting your business?
What channels will give you the best ROI for your budget?
What can you do yourself?
Where do you need help?

When strategizing with a client, I ask some hard questions, ask you to do some homework, and brainstorm with you and your team as to what makes the most sense when it comes to your marketing time, budget, and efforts.

In the end, you will have a clear strategy to implement with your team. No team? I can help there too!

Sales & Marketing Strategies

REBEL REBOOT:

Does this sound familiar?

You started your business; it begins to grow through referrals from your immediate network. Then, all of a sudden as you need more clients… you have no leads and no pipeline! You realize that up until this point, you really have never had an intentional marketing strategy to increase your brand awareness and continue to grow. And, you have no idea where to start.

It’s time for a Rebel Reboot!

REBEL REASSURE:

We all get stuck sometimes.

Have you ever worked on a project so long you stop seeing the overarching vision of the project? (I have)

Having a second set of eyes on a campaign or strategy session can bring clarity to your sales and marketing efforts.

Website analysis
Campaign ideas
Use of proper marketing channels
Selling techniques and coaching
Brainstorming session

Let me help to pull you out of the weeds. I am here to help, not take over.

REBEL REFRESH:

Did you set and forget your marketing?

Congrats! You have been in business for a few years now and having great success! Does the marketing still reflect your organization, its mission, and your product/service? No?

The Rebel Refresh will leave you with a clear understanding of:

Ideal client is and influencers… and who is NOT
Marketing & sales strategies
Campaign ideas
Use of proper marketing channels
Accountability

This unbiased analysis of your marketing will leave you with a fresh perspective.

CONTENT WRITING:

‘Content is king’ has been said for a long time now in marketing and it is not going away anytime soon. Foundationally, marketing is about three things:

KNOW | LIKE | TRUST

KNOW: Does your target audience know you exist?

LIKE: Do they like what you have to say/offer?

TRUST: Do they trust you enough to buy from you?

Content can help with the KNOW and LIKE part of this equation.

Writing content can feel intimidating and it does take time. Yet, creating content is as easy as having a conversation. I can help with creating content that is not only relevant, it also speaks directly to your audience in a way that they can understand just how you can help them with their needs.

Buying is an emotional process, so emotion plays a large part in your content. It pulls your audience in and leads them to make a decision one way or another. Understanding what emotion leads to sales will lead to great content.

Do you need help with content for:

Website
Bios
Elevator pitches
Speaking events
Blogs/articles
And more… let’s talk

“Besides her many strengths as a branding guru, Lisa is also an astute project manager. She know that no marketing person can do everything well, so doesn’t hesitate to bring in other specialists to advance her clients’ interests. I’ve been privileged to provide public relations and copywriting services on numerous occasions. Similarly, I’m happy to refer my clients to Lisa, because I know they’ll find her both extremely knowledgeable and easy to work with.”

There are benefits to a #rebelmindset

Sales & Marketing Strategies

REBEL REBOOT:

REBEL REASSURE:

REBEL REFRESH:

CONTENT WRITING:

Rick Moon

Lunar Communications Public Relations & Writing Services