It Starts With STRATEGY
Marketing in its simplest form is storytelling.
Selling in its simplest form is telling that story to others.
Henry Ford said, “Those who stop marketing to save money are like those who stop a clock to save time.”
When strategizing with a client, I ask some hard questions, ask you to do some homework, and brainstorm with you and your team as to what makes the most sense when it comes to your marketing time, budget, and efforts.
In the end, you will have a clear understanding of what your story is, who needs to hear it, and most importantly, where to tell it!