SPEAKING

Yep, I am one of those crazy people that love public speaking. Yet, it’s not about being on stage. Ever. My passion for speaking is to help people understand that marketing is a mindset, not a task to be done or a line item on your expense sheet. Marketing is what you do and say… day in and day out. Marketing in perception, do you know how you are being perceived by others both inside and outside of your organization? More importantly, how is your TEAM being perceived?

SPEAKING

Yep, I am one of those crazy people that love public speaking. Yet, it’s not about being on stage. Ever. My passion for speaking is to help people understand that marketing is a mindset, not a task to be done or a line item on your expense sheet. Marketing is what you do and say… day in and day out. Marketing in perception, do you know how you are being perceived by others both inside and outside of your organization? More importantly, how is your TEAM being perceived?

TOPICS

The Power of Your Pitch

Your elevator pitch is a critical part of your brand! Think about it, your pitch is your first impression. Instead of a plain elevator pitch, present a power pitch that leads to better conversations, more meetings and closed sales! 
This workshop is perfect for your team, your next sales training, or your networking group to learn how to write a pitch that not only grabs their attention but gets your audience asking for more.

Learning Objectives

  1. What makes up a great pitch, aka: your first impression
  2. Find the power words that will grab your audience’s attention
  3. How to use your new power pitch to book more prospect meetings

First Prospect Meeting Success

Selling is simply telling your story to others. If you know what to say and how to ask great questions, selling becomes a lot easier! It’s about being prepared, knowing products/services will you pitch and why, and knowing which questions to ask to identify if they are the right fit for your organization and your team. It time to make selling your friend, not something to fear.

Learning Objectives

  1. You need 2 things to be great at selling, know what they are
  2. What to do ahead of time to make a great first impression
  3. Taking follow up from stalker level to great service provider
Defining Your Ideal Client
Knowing who your ideal client is… is one thing. Communicating who that is effectively to your network is a different skill. After this session, you will be able to describe your ideal client so clearly the person you are talking to will picture someone in their network to connect you with. The twist: it’s not just about knowing the demographics, it’s also about mindset and needs.

Learning Objectives

  1. Know the difference between a target market and an ideal client
  2. Why knowing both the demographics and psychographics of your audience is vital to attracting the best clients
  3. How to communicate properly with your ideal clients
Networking on Purpose
Time is money and money is money, spend them both wisely! Networking is not always about gaining leads, sometimes you simply need a community to get you through these uncertain times and where are you going to stay on top of your game. Understanding where to best spend your time is the key to growth.

Learning Objectives

  1. Understand the 3 main reasons to network
  2. Build your networking into your overall marketing strategies
  3. 8 tips and tricks to become a networker on purpose

Sales & Marketing, ONE Team

These are two distinct functions in an organization yet need each other to grow your business effectively. If your sales team is not working directly with your marketing team, there will be a disconnect in your efforts to grow your business. Get these two functions on the same page and watch your brand awareness and sales numbers skyrocket!

Learning Objectives

  1. Same goal – different roles, know the difference
  2. How to work seamlessly to create content and campaigns that work
  3. Breakdown of common communication barriers between these 2 vital roles

5

5 Steps to Market Like a Rebel

Business owners may have taken a marketing class in high school or college, yet that is where their training ended. We will be answering five foundational questions that every business owner needs to understand how marketing can help them grow their business.

  1. Why do you need marketing?
  2. What exactly do you sell?
  3. Who are you selling to?
  4. Where do they hang out?
  5. What are you going to say?

Learning Objectives

  1. Understanding the why/what/who/where and how of your marketing strategy
  2. Discover that you sell a lot more than products and/or services.
  3. How to stop sounding like everyone else.
Marketing Is A Mindset
Marketing is a mindset, not a line item on your expense sheet. Stop thinking of marketing as a “must do” and switch your mindset to “get to!” It will shift how well you promote yourself and what you say about your business. Want to test it? Listen to your voicemail greeting. Does it say, “happy to help!” or “I’m too busy for you.” Come prepared to work and walk away with the start of an engaging marketing strategy.

Learning Objectives

  1. Marketing is perception. Understand what that means.
  2. Understand that marketing to your team can increase your revenue.
  3. Build internal and external engagement so the leads come to you.

My Faith Walk… Actually, It’s Closer to a Stumble!

Nobody’s faith walk is on a smooth, straight path. Sometimes God needs you to fall face-first into your situation for you to learn to trust Him first. I found my footing whilst sitting on a hospital bed next to my 7-year-old son, holding his hand, the only part of his body that was not connected to some kind of machine. He was unresponsive for days, the room was noisy with beeping monitors, my Kleenex® box was depleting quickly, and my hope was fading… then it happened… our miracle… and my faith walk began.

Learning Objectives

  1. Understanding that God is reaching out to you in all situations.
  2. We all have a different faith walk.
  3. You don’t need to be a Bible scholar to be a Christian.
Internal Marketing, Because Retention Matters!
When someone mentions ‘marketing’ they think it’s about how to gain more sales. Well, what about gaining and retaining more top talent? Your internal marketing needs to be taken just as seriously as your external marketing. Think of it this way: would you rather have your team find out about a new sales or product launch from you or from Facebook?

Learning Objectives

  1. Internal communication is the key to your bottom line.
  2. Tips and ideas for better qualifying new team members.
  3. How to build brand ambassadors

EXPERIENCING THE REBEL

APPEARANCES

Stop Committing Random Acts of Marketing

Oconomowoc Chamber of Commerce

Increasing Brand Awareness Using the Five Senses

OnMilwaukee

You Are Not a Content Creator, or are You? With Lisa Raebel

Local First

Perfect Your Elevator Pitch and Capitalize on Tik Tok

Idea Collective

Marketing Special: How to Build an Email Newsletter & How to Market Your Business Better

Idea Collective

How Can I Grow My Email List

Idea Collective

Everything In Your Business Is Marketing. Here’s How To Make The Most Of It.

Speaker Flow

Elevate your Online Presence Business Summit - Panelist Lisa Raebel

Bitch and Brainstorm Podcast

It’s Sales AND Marketing, Not Sales OR Marketing

The Positive Polarity Podcast

Telling Your Story as a Marketing Tool, with Lisa Raebel

Gonzo Experience

Marketing the Rebel with Lisa Raebel

Think & Grow Podcast

Marketing Rebel Lisa Raebel! — Part II

Think & Grow Podcast

Lisa Raebel on the Power of Your Pitch

Chasing the Insights

Meet Lisa Raebel

CanvasRebel

Unleashing Rebel Marketing

Gurmeet Judge Interview

Marketing is Simply Storytelling

Ready Yet? Erin Marcus Podcast

Know Before You Lauch

Bitch & Brainstorm Podcast

The Power of Your Pitch

waistUPWardrobe Podcast